The average consumer takes 7 seconds to form a judgment about your brand. 

Admittedly, that’s a small window for you to condense everything you offer as a company and set you apart from the competition. It takes longer to reheat a pop tart in the toaster. But there is something you can do to aid that process. 

With logo design, you have a visual communication tool to help you get your message across to the audience. Logos are composed of text, color, shape, and illustrations. It serves as a self-explanatory image that people can use to connect with your brand. This informs the audience while giving them something to associate your brand and ideas with.

Graphic marks have been long used by humans to signify their products, work, and even their bloodline. You may know them through hieroglyphics, royal family crests, and the like.

This article will teach you everything you need to know about logos. View the overview of topics we will tackle here and get excited to learn more about this important matter of your business.

  • What is the purpose of a logo?

  • Four common types of logos

  • What to consider when choosing a logo

  • Example logos from leading brands

  • How to get a logo

Some samples

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